General Targeting Capabilities

With a few clicks, an ad can be displayed in stock quote pages, between 8am to 11am every work day, only, to visitors matching the following profile: married, age 25+, residing in Boston, earning over $3,000/month, having visited at least 5 pages with financial content in the past 30 days and currently searching for paid reports.

Softure's Ad Server uses a proprietary, state of the art, ad targeting engine and embeds the smartest data integration procedures available. Surfing patterns are dynamically generated and visitors' profiles are updated in an ongoing manner.

Our IP based geo-targeting has proven excellent accuracy in identifying visitors' locations. The system uses an anonymous web surfing tracking operation that reports valuable demographic and other information, resulting in a dramatical increase in the performance of any campaign.

Predefined audiences and behavioral targeting

Media managers can set predefined audiences combining visitor location, user demographics, custom parameters and patterns of surfing behavior.

Once an audience is created, Ad Server starts calculating very accurate inventory and statistics that can be included in media kits.

Target male visitors, age 25+, earning $20,000+

Yes, Softure's Ad Server can use site login user profiles to target visitors based on demographics or far more advanced terms.

Once a user has logged on to your site, Ad Server will remember that visitor’s profile in the future. No other action is required.

Furthermore, you don’t need to transfer your user database to Ad Server. These data are collected dynamically by the server in real-time.