Unique reports

The advantage of Softure Ad Server can be easily noticed when you come to reporting section. Hourly generated, in perfect compatibility with IAB recommendations, any report could be automatically sent to the advertiser or displayed on screen within seconds.

Standard reports as reach and frequency, along with distribution of impressions or any types of clicks or post-click actions on sites, site sections, content type, campaign, ad, creative, technology are some of the most basic reports included.

Advanced reports present demographics of each campaign and site sections. You can study the demographic segments that interact with campaign creative or take post-click actions, or analyze surfing patterns of groups of visitors.

Publishers with multiple sites and media networks will appreciate consolidated traffic reports and measurement tools available to analyze the unique audience across the network at any level.

Softure AdServer tracks unique visitors using cookies (IP addresses for visitors that don’t support cookies), filtering out all automated and in-house traffic and processing all doubtful traffic.