Campaign delivery priorities

Softure Ad Server has 4 types of campaign delivery priorities that permit a very efficient inventory management:

• Guaranteed – for campaigns with a firm commitment to advertiser and strict delivery schedule
• Not Guaranteed – open advertisers campaigns without a strict delivery schedule
• In-House – campaigns for publisher’s own services
• Back-up – a general campaign that appears when none of the above qualifies

Campaign delivery types

All types of online industry delivery types are implemented in Ad Server:

• Sponsorship – No other campaign will be served within selected period on booked media spaces
• ASAP – As soon as possible but only within forecasted available inventory
• As Equal per Day as Possible – the system tries to equally book inventory per day within the selected period but if in some days or at some hours inventory will not be available, system will ignore it
• Fixed Number of Impressions per day – In any day of the selected period, Ad Server will deliver the specified number of impressions