Enhanced Frequency Cap

Advertisers have more power with frequency cap tools embeddded in Softure Ad Server. Control if an ad will continue to be displayed to the visitor that had already clicked on banner or made a specific action (detected through tracking bacon) on advertiser website.

Frequency cap can be set per entire campaign or per a specific number of days.

Innovative ways of banner delivery

Different banners can be delivered simultaneously in the same page or a sequence of banners will be delivered consecutively in a predefined order in different pages of the website, delivering different advertiser’s message across different pages.